Barack Obama’s victory in the 2008 U.S. presidential election was the result of a carefully planned and executed campaign that capitalized on his personal charisma, innovative use of technology, and ability to mobilize a broad and diverse coalition of supporters. The campaign’s ground game, fundraising advantage, and message of change were also critical factors in Obama’s victory, as was the financial crisis and McCain’s missteps. Obama’s victory was a historic event that marked a significant shift in American politics and paved the way for future minority candidates to run for and win high office.